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Seller Objection Script #16

Will you lower your commission?


Seller: I appreciate you meeting with me today, but before we proceed, I want to discuss the commission.

Agent: Of course, I understand that commission is an important factor for you. Let me explain the value I bring to the table.

Seller: Well, I’ve spoken to other agents who are willing to lower their commission. Why should I choose you?

Agent: I understand your concern. While some agents may offer a lower commission, it’s crucial to consider the overall value. For example, I have access to up-to-date market information and trends, which helps me price your home competitively.

Seller: How does that benefit me?

Agent: It benefits you because pricing your home competitively can attract more buyers, potentially leading to a quicker sale and a higher selling price. Additionally, my marketing expertise ensures that your property is showcased effectively to potential buyers, increasing its visibility and getting the most exposure possible.

Seller: Can you give me an example of your marketing strategies?

Agent: Certainly. I create a custom marketing plan tailored to your property, which may include online listings, social media promotion, and targeted advertising. These strategies have consistently resulted in quicker sales and higher selling prices for my clients.

Seller: That sounds promising. What about negotiation skills?

Agent: My negotiation skills are another key value I bring. I will negotiate on your behalf to secure the best possible price and terms for your home. Additionally, my network of buyers and other agents increases the visibility of your property, potentially attracting more offers.

Seller: I see. How do you ensure legal protection?

Agent: While I am not an attorney and cannot give legal advice, I will do everything within my professional capacity to protect you. I ensure that all legal requirements are met, protecting you from potential legal issues. I will also provide guidance on home inspections and repairs, ensuring your property is in top condition for sale.

Seller: It’s just I’m so stressed selling our house.

Agent: Certainly, selling a home can be very stressful, and with me you can be sure that I will provide support and guidance throughout the process. I will also manage the entire transaction, including paperwork and deadlines, ensuring a smooth closing process for you.

Seller: How do you provide market insights?

Agent: I can provide insights into the local market, helping you make informed decisions. Also, I have access to a network of professionals, such as contractors and inspectors, who can help prepare your home for sale.

Seller: That’s helpful. What about post-sale assistance?

Agent: I can provide assistance even after the sale, such as helping with moving arrangements or recommending service providers in your new area. My goal is to ensure a seamless experience for you from start to finish.

Seller: I appreciate you explaining all of this. It seems like you offer a comprehensive package of services that provide real value.

Agent: Thank you. I believe that by choosing me as your agent, you are investing in a professional who will go above and beyond to ensure your home sells for the best possible price.


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